Customer value analysis. Problems and applications

Ebook di Cristian Chizzoli, Deborah Raccagni, Bruno Busacca

€ 10, 99

Editore: EGEA Tools
Pagine:176
Tipo protezione:Adobe DRM
Condivisione:Permesso limitato.
ISBN: 9788823819726

Questo contenuto è protetto da Adobe DRM: per poterlo leggere segui le istruzioni riportate qui

PDF

€ 10, 99

Disponibilità immediata

COMMENTA

LISTA DESIDERI

SCHEDA PDF

This book exemplifies - through a wide range of incidents and solved exercises - the application of consolidated theories, models and techniques to the analysis and measurement of potential market, market share and profitability; customer value; customer satisfaction; customer loyalty. In each chapter, the fundamental reference theory and technique are briefly described, and then applied to a set of real business and marketing problems.