International Journal of Transmedia Literacy (2019). Vol. 5. Transmedia as a Strategy: Critical and Technical Expertise for Today's Media Galaxy (2019). Vol. 5:
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This issue looks at transmediality not only as an established concept, but in its operational iteration, i.e. as a site of negotiation in which theory and practice recall and mutually influence each other. Put differently, strategy is what practice imposesand theory validates; or also, what theory prescribes and practice reworks. To think of transmediality in these terms implies to acknowledge its double-sided nature as simultaneously a transdisciplinary concept and an interdisciplinary practice.The fil rouge that ties all contributions to this issue is the idea that transmediality prefigures, configures, and gets reshaped by an entirely unique projectuality that attaches itself to today's media galaxy as, indeed, a chiefly transmedia galaxy.As a consequence, the task of these contributions is to conduct investigations on transmediality which if taken together, (begin to) constitute a conceptual and casebased toolkit on how to design transmedia research-in-practice.
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